Earned Media Value (EMV) represents an estimated cost you would likely spend on paid marketing to achieve the same exposure and engagement your music receives organically through Thematic.
EMV is a key marketing metric that helps quantify the value of non-paid, or “earned,” promotion. It reflects how much your organic reach and audience engagement are worth in dollars.
Promoting music via influencer marketing on platforms like YouTube and social media is often costly, time-consuming, and sometimes doesn’t deliver the expected return. That’s why Thematic offers a free music promotion platform for independent artists, and EMV helps us measure the real value we provide.
To calculate EMV, we use an industry benchmark CPM (cost per 1,000 impressions) of $6.00. While exact EMV can vary depending on many factors, this gives a solid estimate of the marketing value you’re gaining without spending.
