What value do I get from submitting my music to Thematic?

Thematic helps you get your music heard by influencers - promoting your songs for free to grow your audience and fanbase.
Written by Thematic Team
Updated 1 month ago

At Thematic, our main goal is to help you reach more listeners and build your fanbase (without any marketing costs). Think of it like performing on a late-night talk show or offering your song as a free download, but powered by social media creators promoting your music organically.

Here’s what you get when you submit your music to Thematic:

  • Access to a Campaign Performance Stats dashboard where you can track:

    • How many unique YouTube creators are promoting your songs

    • The number of times your music has been placed in creator videos

    • Total views from those videos featuring your music

    • Estimated new fans discovering your music through Thematic

    • Your Earned Media Value (EMV) - an estimate of how much you’d spend on paid marketing to get the same exposure

EMV helps you understand the real marketing value of the free exposure you receive through Thematic by showing the estimated cost to buy similar reach and engagement.

We know traditional influencer marketing and paid promotions on YouTube and social media can be expensive, time-consuming, and often don’t deliver the expected results. That’s why Thematic is completely free for independent artists - so you get the benefits of influencer marketing with none of the cost.

Beyond the basic stats, your dashboard also includes:

  • Detailed insights into your top-performing songs and placements

  • Featured playlists that include your music

  • Top creators actively promoting your tracks

  • Achievements and badges that celebrate your success on Thematic

Submitting your music to Thematic means tapping into a powerful, no-cost promotional network that helps you grow streams, fans, merchandise sales, and live audiences - all by connecting your songs to the right creators 💪

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