A creator (or “content creator”) is someone who actively contributes to the creative process, producing original content such as videos, music, art, or writing. While many creators handle all aspects themselves, some collaborate with others to bring their ideas to life.

An influencer is a type of content creator who shares their work with an audience (whether readers, viewers, or listeners) and acts as a channel for exposure and promotion. Unlike common industry definitions, we don’t use follower count or reach to define an influencer; rather, anyone who shares content with an audience and influences others can be considered an influencer.